The beauty industry has greatly enhanced its diversity and inclusion campaign and 2024 is a testament to that. LGBTQ+ people are buying makeup and other beautifying creams that do not only help to beautify them but also embrace their personalities. Here is a list of some of the most popular beauty brands and items that have been popular amongst the LGBTQ+ community this year.
Inclusive Makeup Lines
Makeup brands continued to introduce products for different skin tone, whether they are for men or women. Inclusive beauty simply means making products that will suit people of different genders and colors. Fenty Beauty by Rihanna has been relatively ahead of the curve with this, offering over fifty shades of foundation. This year other brands including e. l. f. Cosmetics and Milk Makeup are making their ranges more diverse to include LGBTQ people who want makeup that is suited for them.
Gender-Neutral Beauty Products
Feminine and masculine cosmetics are being integrated into the market and a person can be whatever he/she wishes to be without having to be restricted to the gender norms. Boys / men and girls / women products that align with south asian culture are yet to be appreciated, but the ones doing well are Glossier and Boy Smells. From the genderless fragrances to the effective gender-free skincare, these brands help customers achieve the best outcome for them.
Pride-Themed Collections
Beauty products focused on Pride is the best opportunity for brands to express support to the LGBTQ+ community. Sometimes these are designed with a rainbow coloured crate or a certain percentage of the profits given to the LGBTQ+ charities. In this year, numerous makeup giants, including MAC Cosmetics and Urban Decay, pay tribute to the Pride and encourage people to contribute to worthy cases.
Makeup and beauty products suitable for the shopping preferences of the TGNCNB community
Transgender and non-binary beauty founders are disrupting this industry with products that speak to their experiences. These brands, such as Fluid and Transcend Beauty, are created by people who know the beauty concerns of the trans and non-binary clientele. This is evident through their Company Products, where they create products that are flexible and provide many types of identities and expressions.
LGBTQ+ Representation in Advertising
This piece of writing shows that diverse representation is an important aspect, and with time, people of the LGBTQ+ community are beginning to be represented in beauty advertising. Fashion majors are casting members of the LGBTQ+ community into their products, celebrating people of color, body positivity and other forms of beauty that have been hitherto deemed inhabitable. This year, campaigns from such brands as Huda Beauty and Too Faced are to navigate people with gay faces and stories, thus ensuring the population of homophobe individuals and making being gay normal.
Skincare for Every Identity
Using proper skin care is an important stage of disturbing the outer beauty of a person, and recently brands have started to pay attention to the needs of the representatives of the LGBTQ+ community. They are now developing lotions that act acne products, anti-aging creams and many more other remedies that users are in need of. Skincare brands such as The Ordinary and Paula’s Choice are some of the best-recognized in this industry as they target all customers.
Empowering Beauty Tools
Cosmetic implements are also being made more and more diverse to suit every individual’s wants and requirements. Whether it is razors and shaving creams for women or makeup brushes that can be used by anyone regardless of the size of their hands the idea is to produce products that will help people enhance their appearance. Currently, Real Techniques and EcoTools are among the pioneers who produce multifunctional and easily operated. goods.
Customizable Beauty Solutions
An interesting trend is the customization of beauty, which is a step towards personalization by which people can get the product exactly for themselves. The LADDER has pointed out that Function of Beauty and Custom Beauty are some of the companies that are providing people with personalized skincare and haircare products that correspond to one’s preferences and gender identity. This way, the preferred products will suit the needs of the clients with LGBTQ+ status perfectly, which will improve their beauty.
Sustainable and Ethical Beauty
Protection of environment and ethical consideration offer a new focus to the beauty industry business. LGBTQ+ advertisers are therefore looking for brands in their products or services that reflect their values such as non-leather products, organic and recyclable materials. For example some of the companies such as Tarte Cosmetics and Too Faced strive to be ethical in their operations by offering effective products which are responsible enough.
Celebrating LGBTQ+ Beauty Icons
Currently, there is a record of beauty icons from the LGBTQ+ community making a big difference in the industry. Looking at the RuPaul, Billy Porter, Jinkx Monsoon, etc., it becomes clear they are inspiring beauty lovers and defining trends and the further evolution of the beauty industry. Their works are breaking prejudices in terms of beauty and the LGBTQ+ communities, allow recognition for the people in the community.
Hence, 2024 is the year of diverse and welcoming beauty care. Maybe it’s androgynous masculine beauty that was lacking in previous marketed products or it may be the first time that pride collections and specific products for the LGBTQ+ community are being accepted by the beauty market. Here are 21 beauty brands and products that are championing queer beauty as we endeavor to break barriers and win equal representation
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